Audience Profile

Our target audience is largely students between the ages of 16 - 18 because these were the people that were asked to complete my questionnaire.

From my findings it showed that our audience were very keen on the Horror and Action genre with them being the two most popular choices. Also the two places that my audience watched films were at home and in the cinema. With the majority of my audience saying that they watch Trailers before seeing a film, this helps as the bulk of our promotional package will be our Trailer.

Another thing I noticed was how our audience find out about films. It seems that their source ofinformation about upcoming films comes from the Internet, and film Trailers themselves.

Also in terms of uses and gratifications our audience are looking for specific things in horror movies, the top choices were "Parts that make you jump" and "Gore." This is good because our Trailer will be based on shock tactics with the use of a handheld camera and a realistic tone throughout.

Overall is seems our audience will be relatively young with a liking for exciting genres. Also our audience have an expectation of stereotypical conventions of horror films, and find out about the latest films primarily on the internet. This allows us to try and base most of our promtional activites on our website and Trailer.