Storyboard

This is the opening shot, this is used to set a scene for the audience, it also gives a background story about the text they are about to see, it is set out in a professional cinematic way, this increases the realism and draws the audience closer in, and as this is a hand-held production the close the audience are the better.

This is just a secondary introduction shot just to give a clear indication that this and the shot before were an simply an introduction and this one is used to give a clear barrier between the introduction and the actual filmed footage.

As mystery and confusion are two common aspects often exploited in the horror genre we though we would try to include them in our trailer, in this shot there is a mysterious stone object in the distance is being hand-held filmed by the main character, who's voice can be heard saying "What the f**k is that?" this shows that the character is confused and scared by the mysterious object and it is clearly not what he expected to see at the location he was at that particular time.

This is an effective way of addressing our audience as it shows some mystery in the trailer, hopefully this will make them want to find out what the mystery is and how it is resolved, this will make them want to see the actual film itself and that is exactly what a trailer is supposed to do.

The point of this endorsement is that it is (in theory) from a trusted source and proves to the audience that this film has been given approval by an impartial third party, and if this third party is one that the audience feel that they can trust their opinion of the text will be more positive.

Also this shot has a filter effect over a panning shot of the location of the film, this is used to keep continuity of the trailer which is important to the audience as they need to receive a proffesional impression from the trailer.

This is simply used to show the audience who produced the film and hopefully encourage them to research the directors who produced this text, also if any of the members are fans of these directors it could make them more likely to see the film.

It is also a typical convention of a lot of film promotional trailers to include the directors name or brand somewhere in the text. This increases the professional style of the trailer.

This shot is used to clearly show the audience that this is a hand-held production. But furthermore it shows another theme carried through our text which is terror, here we show one of the characters running and screaming with another running behind, this shows that they are clearly running from something and that there is a fear of some kind of mysterious entity, this will make the audience want to find out more.

We did this shot so that the audience felt a close personal link with the main character as well as get a final clear impression of the genre by clearly showing the terror in the characters facial expressions, deep breathing and by what he is actually saying.

Once again another endorsement by a third party, as this is a trailer for a horror film this endorsement is particularly powerful as it lets the audience know that it is "a reminder of what really scares us" if the audience are fans of the horror genre, and going by our audience profile, they are then this will further increase their interest in seeing the film, this is the whole point of the trailer.

This was a shot we had seen in many hand-held horror genre films and trailers. Basically the character is running whilst holding the camera to their own face, although no actual words are uttered the message conveyed is very powerful and that is of terror and that the character is either hurrying away from or hurrying to some sort of mysterious entity and leaves the audience wanting to know exactly what it is.

This gives a tiny glimpse of the mysterious entity that has been ongoing throughout the trailer that has caused the terror and lets the audience know that it is a human-shaped figure but not who they are, once again hooking the audiences interest by leaving them with mystery.

This is how conventionally most trailers are ended and just gives a name to the text and will help the audience remember the trailer they have just seen and hopefully leave a lasting impression.

This is followed by a link to the website which is a way of letting the audience find out more and gives us more of a canvas to promote the film to the audience and will hopefully contain information that the audience will find interesting as well as this due to recent technological advances almost every film produced has a promotional website made about it so therefore has become a typical convention and I believe would be something that audience would expect.